Carolin Plewa is the Pro Vice-Chancellor (Researcher Education and Development) and Dean of Graduate Studies at The University of Adelaide, as well as Professor of Marketing and Stakeholder Engagement.  Carolin specialises in engagement and value co-creation across organisations and individuals, with a particular emphasis on university-business collaboration, service, and social contexts, as well as market shaping. She also co-edited the Future of Universities Thoughtbook series. As a higher education leader with a clear vision, passion, and track record of building partnerships for positive change, she uses her research to develop and deliver research training and engagement strategies and solutions for the benefit of higher education and society at large. 

Her research in the context of university-business engagement, in particular, has led to her appointments to the South Australian Science Council and the ARC Engagement & Impact Assessment Panel, and as an inaugural co-chair of the University-Industry Innovation Network (UIIN) Australia Chapter and a council member of the Accreditation Council for Entrepreneurial and Engaged Universities (ACEEU). Her University of Adelaide leadership roles have comprised Academic Lead for Engagement and Impact Assessment, Deputy Dean (Research) for the Faculty of the Professions, and Deputy and Interim Director of the Entrepreneurship, Commercialisation, and Innovation Centre (ECIC), to name a few.

Carolin's achievements have been recognised by her being shortlisted for the Australian Financial Review Higher Education Awards - Emerging Leader Category in 2019 and by her being listed on the Educator Higher Education Hot List 2020. She has been awarded multiple ARC grants and has published her research in highly regarded international marketing, management, and education journals. Complementing her research and teaching interests, Carolin holds valuable industry experience, for example as Manager for Marketing and Strategy at Flinders Partners Pty Ltd and Education Manager at Definitive Events Pty Ltd.